GetThere Green allows organisations to integrate environmentally-focused travel policies, such as carbon emission data and supplier green status, and deliver relevant messaging at the point of sale. These messages can serve to educate travellers about the carbon footprint of their journey and impact choices they make in the booking process.

These messages will help educate travellers about their carbon footprint, lead companies to implement greener policies and ultimately, drive the use of eco-friendly suppliers.

Available today to GetThere customers and agency resellers on any GDS, GetThere Green has three key components:

• Integration of Carbon Data – Corporations can embed a carbon calculator into the booking process, helping travellers track their emissions
• Supplier Designation – Companies can designate certain air, auto, hotel and rail suppliers as a “Green Partner” and highlight them as such on the screen travellers use to peruse trip options
• Dynamic Messaging – During the booking process, organisations can use GetThere’s recent technology to share anticipated emissions between city pairs, or merely to point out which suppliers and/or properties in a given destination are sustainable

GetThere Green was commended by the Institute of Travel Management in the ICARUS Environmental Awards.